What marketplaces can (and can’t) control

Your Sendd store controls:

• Individual item prices

• Product details and settings

• Inventory/availability

• Fulfilment

Marketplaces control:

• What they choose to list and feature

• How items are curated and displayed

• Bundles (within the rules below)

1. Marketplaces can curate which products they list

A marketplace can choose what to include from your store.

Example:

• Your store has 100 products (jeans, t-shirts, jackets, shoes)

• You join a marketplace that focuses only on jeans

• The marketplace may list only your jeans and not the rest of your catalog

Marketplaces have full control over what they list and curate.

You still control pricing, details, and fulfilment.

2. Marketplaces can create bundles (within your commission thresholds)

Marketplaces may bundle items together and offer a small bundle discount, as long as it fits within the commission thresholds set for the included products.

Bundles can include:

• Multiple items from your store

• Multi-vendor bundles (e.g. your t-shirt + another seller’s pants + another seller’s shoes)

Important: Marketplaces cannot change the price of individual items sold on their own.

Your store controls individual item pricing everywhere.

Bundles are the one area where marketplaces may have limited flexibility to present a combined offer.

How bundle discount flexibility works

If:

• Your product commission threshold is 20%

• A marketplace commission is 10%

Then, depending on eligibility rules, the marketplace may have room to offer a small bundle discount using some of that difference — while still staying within the thresholds you’ve enabled.

Sendd uses your thresholds to ensure bundles stay within what you’ve allowed.

Marketplace terms (what you accept when joining)

Before you join any marketplace, Sendd will show you the terms. This always includes:

• Marketplace commission or lead fee rules

• Data sharing

• Order or lead handling requirements

You must explicitly accept these terms before joining.

Data sharing

When you join a marketplace, the marketplace can access the information it needs to list and support your products, including:

• Store information

• Product/service information

• Pricing

• Order details for marketplace orders (or lead records for lead-based listings)

This is used for listing, marketing, reporting, and payout purposes.

All of this information remains controlled and editable inside your Sendd store. When you update your store, the marketplace updates too.

Order handling

All marketplace orders:

• Are routed through your Sendd store

• Must be fulfilled within your stated timelines

• Follow Sendd’s refund and dispute policies

Lead-based marketplaces (when you pay per lead instead of commission)

Some marketplaces are designed to generate leads instead of direct purchases — especially for regulated or high-trust services such as:

• Financial services

• Legal services

• Medical or health services

• High-ticket consulting or retainers

In these cases, the marketplace experience is typically:

• Discovery → Form submission → Connection / follow-up

How lead pricing works

For lead-based listings, you set a lead fee (a fixed amount) in your marketplace settings.

Examples:

• $5 per lead

• $10 per lead

• $500 per lead

• $5,000 per lead

You are charged only when a successful lead is generated, meaning the customer completes the lead form (or equivalent lead action) through the marketplace.

This is the only time you set the marketplace’s earnings

Lead-based marketplaces are the only scenario where you set the rate a marketplace collects.

In all other situations (products, events, subscriptions, and standard services), marketplaces earn a percentage commission that is set by the marketplace and shown upfront in their terms.

When marketplaces are used for leads instead of purchases

For most products and offerings, customers will purchase directly on the marketplace.

However, for regulated or high-trust services, marketplaces may use lead capture actions like:

• Enquire

• Request a quote

• Apply

• Book (for intake / consultation)

A provider can still use their Sendd store for conversion (subscriptions, invoices, paid offers), while the marketplace helps generate qualified leads.

Marketplaces are never joined automatically

Your store and products are never added to a marketplace without consent.

There are three ways marketplaces are joined:

1. Marketplace discovery of public products (based on your settings)

If you’ve enabled your products or services to be discoverable, marketplace owners can see relevant listings based on your visibility settings.

Depending on what you enable, a marketplace may:

• Browse a catalog of eligible products

• Add products to their marketplace (if your settings allow it)

• Request access or approval (if required)

2. You choose to join a marketplace

You can browse and join marketplaces at any time.

To join, you:

• Review the marketplace terms

• Accept the marketplace commission (or agree to lead rules if it’s lead-based)

• Agree to data sharing and order/lead handling rules

Some marketplaces may include verification questions. These may be automatically approved or manually reviewed by the marketplace curator.

3. Application-only or invite-only marketplaces

Some marketplaces are curated.

They may:

• Require you to apply

• Invite specific brands, creators, or businesses

• Review your store before approval

You’ll always see this clearly before joining.

One product, many marketplaces

A product or service is created once in your Sendd store.

It can then appear in multiple marketplaces — for example, a t-shirt can be listed across different fashion or community marketplaces — with:

• The same individual item price

• The same product details

• The same availability/inventory

• The same fulfilment flow

You never need to duplicate listings.