How purchases work on marketplaces?

If a customer purchases, books, or registers through a marketplace:

• The checkout uses your store’s product data

• The price for individual items is the same as the price you set in your store

• The order is routed directly to your Sendd store

• You fulfil the order as normal

• The marketplace earns its agreed commission

Marketplaces are not resellers.

They are distribution layers connected directly to your store.

Marketplace fees and what you pay

Every marketplace clearly shows its fee before you join. This fee is the commission the marketplace earns on orders placed through that marketplace.

Marketplace fees are net marketplace commission

Marketplace commission is a net fee paid by you (the store owner) for orders placed through that marketplace.

Example:

• Marketplace commission: 10%

• You pay 10% commission to the marketplace on marketplace orders.

Marketplace fees are separate from Sendd and payment processing fees

Marketplace commission is not the only cost that may apply to an order.

Other fees can include:

• Sendd store fee (e.g. 1%)

• Payment processing fees (e.g. Stripe card fees)

• Fees from alternative payment methods (e.g. bank-to-bank payments)

These fees are all separate.

Important: When a marketplace shows its fee, it is showing only the commission the marketplace earns — not your total effective cost after Sendd fees and payment processing.

Commission thresholds (how Sendd decides what can be listed)

When marketplace discovery is enabled, you can set a commission threshold for your products.

This threshold tells Sendd the maximum marketplace commission (%) you’re willing to accept for a product. It helps protect you from accidentally listing products in marketplaces where the marketplace fee would exceed what you intended.

What is a commission threshold?

It’s the highest marketplace commission percentage a product can be listed under without warnings.

Example:

• If your product’s commission threshold is 20%

• Any marketplace with a 20% commission or lower is compatible

Sendd will allow the product to be listed normally.

Your commission threshold is only about marketplace commission

Your threshold is not a “total fees” cap.

If you set a commission threshold of 20%, Sendd assumes:

• You are comfortable paying up to 20% marketplace commission for that product

Sendd does not automatically adjust this number based on other fees like:

• Payment processing (e.g. Stripe)

• Sendd store fee

• Other payment rails

So when you choose your threshold, make sure you account for your full cost structure and margin.

What if a marketplace commission is higher than your threshold?

If a marketplace’s commission is higher than the threshold you’ve set for a product:

• The product will be flagged

• It will not be automatically added to that marketplace

• You’ll see a warning explaining the mismatch

Example:

• Product commission threshold: 10%

• Marketplace commission: 13%

• Result: The product is flagged and won’t auto-list.

How to resolve a flagged product

A product is flagged when the marketplace commission (%) is higher than the commission threshold (%) you’ve set.

Because commission is always a percentage, changing your product price does not change the commission percentage — it only changes your margin outcome.

To resolve a flagged product, you have three options:

1. Update the product pricing (optional) + manually accept the higher commissionIf you want to protect your margin, you can update the product price — then you must still manually accept listing the product under the marketplace’s higher commission rate.

2. Increase the commission thresholdRaise the product’s commission threshold to match or exceed the marketplace commission. Once your threshold covers the marketplace fee, the product will no longer be flagged.

3. Manually accept the higher commission (no price change)You can choose to list the product anyway without changing the price. This means you’re explicitly accepting that the marketplace commission is higher than your threshold, and you accept the margin impact on marketplace orders.