Wix is a website builder with a store attached. Sendd is a commerce platform with a website attached. Wix’s cheapest ecommerce plan costs US$29/month billed annually and charges no platform transaction fees. Sendd costs $0/month and charges 1% per sale. For design-led sites where selling is secondary, Wix is a fair choice. For a business whose website exists to sell, Sendd costs less until roughly US$3,500/month in sales and includes the commerce tooling Wix leaves to its app market.

Key takeaways

• Wix ecommerce requires at least the Core plan at US$29/month billed annually (US$36 monthly). Sendd has no subscription and charges 1% per sale.
• Wix charges no platform transaction fee on its ecommerce plans, an honest advantage. You pay processing of about 2.9% + 30¢ through Wix Payments or your gateway.
• Below about US$3,500/month in sales, Sendd is cheaper. Above it, Wix’s flat subscription wins on pure fees.
• Sendd offers flat 30¢ bank transfer at checkout in NZ. Wix checkout runs on card rails.
• Wix wins on freeform design control today. Sendd has native email marketing and segmentation (free tier, then half or less of Klaviyo’s price with unlimited sends), Rocky AI, and sells every format natively.

Contents: How much Wix ecommerce actually costs · When Sendd is cheaper than Wix · What Sendd sells that Wix treats as add-ons · What Sendd’s AI does that Wix’s does not · When Wix is the better choice · Moving a store from Wix to Sendd · FAQ

How much does Wix ecommerce actually cost?

Selling on Wix requires the Core plan at minimum, US$29/month billed annually or US$36 month-to-month, rising through Business tiers to US$159/month for Business Elite (Stocksmith, 2026 ). Wix adds no platform transaction fee on ecommerce plans; you pay only processing, typically 2.9% + 30¢ through Wix Payments.

Figures checked 10 August 2026 against Wix’s published pricing. Wix processing rates vary by region.

Credit where due: no platform percentage means Wix’s per-sale cost is pure processing, and Wix’s freeform drag-and-drop editor offers more raw design freedom than almost any competitor, with hundreds of ecommerce templates. Two limitations sit behind that. Wix Payments supports a limited set of countries and runs your store in one currency, which constrains international selling (Cybernews ). And Wix templates lock in: switching templates later means rebuilding the site.

When is Sendd cheaper than Wix?

Below roughly US$3,500 in monthly sales, Sendd’s 1% costs less than Wix Core’s subscription. A store selling US$1,000/month pays Sendd $10 and Wix $29 before either processes a payment.

Platform costs only. Processing applies similarly on both. Figures checked 10 August 2026.

Past the crossover Wix wins on pure fees, and that is the honest maths. Two things complicate it in practice. NZ merchants on Sendd can offer flat 30¢ bank transfer at checkout, which removes the percentage processing on those orders entirely, something no Wix plan offers. And advanced commerce features on Wix, deeper email automation, loyalty and reviews, tend to live in the app market at US$3 to US$20+ per month each (Website Builder Expert, 2026 ), so the flat subscription is rarely the whole bill.

Test your own numbers in the Sendd fee calculator.

What can Sendd sell that Wix treats as add-ons?

Sendd sells physical products, digital products, subscriptions, event tickets, services, bookings and rentals as native formats in one store with one customer list. Wix covers many of these but spreads them across separate Wix products, plan tiers and apps: bookings, events and restaurant tools each behave like their own module, and features like selling subscriptions sit behind higher plans.

For a simple product store the difference is minor. For a business that mixes formats, a yoga studio selling passes, mats, workshops and gift cards, or a venue selling tickets, merch and hire, one native system beats a bundle of modules. The 1% fee applies to every format, and the full breakdown of what each part costs is in How Sendd Pricing Works in 2026.

Sendd stores can also join curated Sendd marketplaces  for extra discovery, a distribution channel with no Wix equivalent.

What does Sendd’s AI do that Wix’s does not?

Both platforms use AI, for different jobs. Wix’s AI is a site generation tool: it builds pages, writes copy and creates layouts. Sendd has a website builder that rolled out in August 2026, and Rocky, Sendd’s AI, works over your live customer and commerce data.

Ask Rocky to find everyone who viewed a product, bought in the last six months and attended your launch event, then email them an offer, and that segment is built and actioned from one sentence. Wix’s AI helps you make a website. Rocky helps you run a business. Sendd MCP is also live in Claude’s connector directory, so an AI assistant can operate your store directly.

Rocky building a customer segment from a natural language query.

When is Wix the better choice?

Wix is better when the website is the product: portfolio-heavy brands, restaurants, venues with rich content pages, or businesses that need maximum design control today and sell modestly on the side.

Choose Sendd if selling is the point, you want $0 until you sell, you sell in NZ where bank transfer cuts checkout fees to 30¢, or you want native email, segmentation and AI operations in one platform.

Choose Wix if you need freeform design control right now, your site is primarily content with some commerce attached, or your volume is high enough that a flat subscription beats 1%.

How do you move a store from Wix to Sendd?

Export products and contacts from Wix as CSV, rebuild on Sendd, connect Stripe, then point your domain across with redirects.

1. Export from Wix. Products and customer contacts export as CSV from the Wix dashboard. Save your product images at full resolution.
2. Rebuild on Sendd. Recreate the catalogue with consistent names and descriptions for SEO continuity.
3. Connect your own Stripe. Payouts on Stripe’s standard schedule, and NZ merchants can enable bank transfer at checkout.
4. Move the domain. Point your custom domain to Sendd and set 301 redirects from your old URLs.
5. Cancel at renewal. Wix annual plans are prepaid, so time the switch to your renewal date.

FAQ

Is Sendd cheaper than Wix? For most small stores, yes. Sendd charges 1% per sale with no subscription, so US$1,000 in monthly sales costs $10. Wix ecommerce starts at US$29/month regardless of sales. The crossover on platform costs is about US$2,900/month, beyond which Wix’s flat fee is cheaper on paper, before app costs.

Does Wix charge transaction fees? No platform transaction fee on its ecommerce plans, which is a genuine Wix strength. You pay payment processing of about 2.9% + 30¢ through Wix Payments or a supported gateway. Sendd’s 1% platform fee sits alongside your own Stripe processing, or 30¢ flat bank transfer in NZ.

Can Wix handle subscriptions, events and bookings? Yes, through its own modules and plan tiers: bookings, events and subscription selling are available but distributed across Wix products and higher plans. Sendd treats all formats as native types in a single store with one customer list.

Is Wix Payments available in New Zealand? Wix Payments supports a limited set of countries and currencies, and availability changes, so check Wix’s current list for NZ before committing. Sendd NZ merchants use their own Stripe account and can offer direct bank transfer at checkout for a flat 30¢.

Can I change my design later on each platform? On Wix, switching templates requires rebuilding the site, a widely noted limitation. On Sendd, the storefront is linked to the commerce backend, and the website builder that rolled out in August 2026 lets you redesign the storefront yourself without touching your products or customers.

Which platform is better for AI? Wix’s AI builds websites. Sendd’s AI runs operations: Rocky builds customer segments and marketing actions from natural language, and Sendd MCP is live in Claude’s connector directory for AI-operated store management.

The bottom line

Wix is a strong website builder that sells. Sendd is a commerce platform that now builds websites. If your site’s job is to look beautiful and occasionally sell, Wix earns its subscription. If your site’s job is revenue, start where you pay nothing until it delivers.

Start selling for 1% with no subscription → Create your free Sendd store  or try the fee calculator.

By Adiraj Gupta, founder of Sendd.

Competitor pricing checked against live pricing pages, 10 August 2026. Figures are illustrative and should be re-verified before acting on them. Full NZ fee breakdown across every platform: Ecommerce Fees in New Zealand (2026) .