Sendd Terms of Use

These terms apply to Sendd.store, Sendd.market, the Sendd mobile app, Rocky and the Sendd MCP server.

1. Who you are contracting with

The Sendd group is Sendd Limited, a New Zealand company (NZBN 9429045856754) of 114 Viewmont Drive, Harbourview, Lower Hutt 5010, New Zealand, and its wholly-owned subsidiary Sendd, Inc., a Delaware corporation whose registered agent is c/o Legalinc Corporate Services Inc., 131 Continental Drive, Suite 305, Newark, DE 19713, United States.

These terms are between you and one of them:

“Sendd”, “we”, “us” and “our” mean your contracting entity. “You” means the individual accepting these terms and the business on whose behalf they act.

Where Sendd charges you, Sendd, Inc. collects it. Sendd’s own fees, including the monthly card-on-file billing described in section 8.2, are always collected through Sendd, Inc.’s master payment account, regardless of which entity you contract with and which payment method you use.

Payments between a buyer and a seller are a different thing, and Sendd does not hold that money. Those payments stay inside our payment partners’ regulated infrastructure. Sendd orchestrates them, meaning it instructs programmatically where the funds go. See section 7.

Sendd is payment-method agnostic, and some individual method arrangements sit under the other entity: the Bank2Bank arrangement in New Zealand is held by Sendd Limited. That does not change the paragraph above, because Bank2Bank is a direct buyer-to-merchant method and Sendd never collects that money at all (section 7.3).

Where your contracting entity and the entity performing a given function differ, the other acts as your contracting entity’s wholly-owned subsidiary or parent and sub-agent, and your contracting entity remains responsible to you for that performance.

Sendd, Inc. also holds Sendd’s agreements with its shipping partners, which is why some obligations in section 11 are ones Sendd cannot waive.

If your business address changes to a different row of the table, your contracting entity changes at the start of the next calendar month and we will tell you.

Questions: support@sendd.store. Formal notices: section 24.

2. What Sendd is, and what Sendd is not

Sendd is commerce software. You use it to build a store, list what you sell, take payment, fulfil orders, and, if you choose, to list your products on a Sendd.market marketplace.

Three sentences govern everything below.

1. On your own Sendd.store storefront, you are the seller and the merchant of record. You contract with your buyer. You own the tax, the consumer-law obligations, the refunds and the support. Sendd is your service provider.
2. On a Sendd.market marketplace, you are still the seller of your own goods, and Sendd orchestrates the payment. A marketplace cart can contain items from several independent sellers and the buyer pays once. Sendd instructs its payment partner to allocate that single payment and route each seller their share. The funds are held by that payment partner, not by Sendd, as described in section 7.4.
3. Sendd is not a party to the sale, does not take title to goods, and does not verify merchants, products or claims, except where a specific service says otherwise in writing.

3. Definitions

4. Eligibility and your account

You confirm you are at least 18, or the age of majority where you live; that you have authority to bind the business you represent; and that you are using the Services for business purposes.

You are responsible for everything that happens under your Account, for keeping your credentials secure and for monitoring the email address on the Account. Legal notices, payout notices and security alerts go there.

Give us accurate business details and keep them current. Your legal name, trading name, business address and contact method are used to generate your store’s buyer-facing policies. If they are wrong, your published policies will be wrong.

Your store handle. You choose your store’s handle, such as sendd.store/yourname, from whatever is available at the time. Each store has one active handle.

You can change it later. When you do, the new handle replaces the old one rather than sitting alongside it, so the previous address stops working. Update any links, QR codes, printed material or profiles pointing at the old one before you switch.

The handle is licensed to you for as long as you are using it; it is not property and you do not own it.

You must not register handles in bulk, hold a handle you have no intention of using, or sell, rent or transfer a handle. You must not take a handle that impersonates another business or person, or that you have no legitimate claim to.

If someone with a registered trade mark or a clearly established prior right objects to a handle, write to support@sendd.store. We will look at who has the stronger claim and whether the handle is being used in good faith, and we may reallocate it. We are not a trade mark tribunal and we will not adjudicate genuinely contested rights, but we will act on clear abuse. We may also reclaim handles from accounts that have never been used.

We may refuse, suspend or close an Account where required by law, by a payment provider or under section 22.

5. Your store, and what buyers must be able to see

Consumer law in every market Sendd operates in requires a buyer to know who they are dealing with before they pay. You must publish and keep current:

• your legal or registered trading name, and your business address
• a contact method a buyer can actually reach
• your returns, refunds and cancellation policy
• delivery and fulfilment timelines
• the total price the buyer pays, including tax, shipping and any fee you pass on under section 8.4, before they commit

If you sell subscriptions or recurring bookings, Sendd provides most of what the law requires, at platform level and switched on by default:

• The renewal price and the renewal date are shown to the buyer before they commit.
• We email a reminder before each renewal, showing the amount and the date.
• Buyers cancel themselves, from the customer area reached by a link in their order and subscription emails. They do not have to contact you, wait for a reply, or explain themselves. This is designed to meet the “cancelling must be at least as easy as subscribing” standard that auto-renewal statutes in a number of US states and equivalent rules elsewhere now impose.

What is still yours. Setting a price and a renewal cycle that match what you actually advertised, honouring cancellations promptly, and telling existing subscribers before a price increase takes effect. We build the mechanics; that does not move your obligations to us.

If you add your own tracking or advertising tools, such as Google Analytics or an advertising pixel, they are yours, not ours. You choose the vendor, you decide what it collects and you are the controller of that data, in some cases jointly with the vendor. You must disclose each tool in your store’s privacy and cookie notices, obtain consent where the law requires it, and hold whatever agreement that vendor requires of you. Where we operate a consent mechanism on your storefront, it governs your tools as well as ours. We may disable a tool that breaks your store, slows it materially, breaches these terms or is being used unlawfully. You indemnify us for claims arising from tools you added.

Sendd generates default policy documents for your store from your settings. They are a starting point, not legal advice and not a substitute for your own review. You remain responsible for their accuracy. See section 13.

Content you publish may be publicly visible and indexed by search engines.

6. Acceptable use

6.1 Prohibited conduct

You must not use the Services to break the law or help anyone else to; to commit or facilitate fraud, money laundering, terrorist financing or sanctions evasion; to trade with a sanctioned person, entity or territory; to infringe intellectual property or sell counterfeits; to deceive buyers about who you are, what you are selling, its price, origin or availability; to publish claims you cannot substantiate; to distribute malware, phish, scrape at scale, interfere with the platform or evade rate limits; to resell the Services or build a competing platform; to harass anyone; or to create accounts to evade a suspension.

Reviews must be genuine. Do not write, buy, incentivise or filter reviews to create a false impression, and do not present a selected subset as if it were all of them.

Using an agent does not change what is allowed. Everything prohibited in these terms is equally prohibited when an AI assistant, script or automation does it for you, and an action taken by something you authorised is your action. Specifically, do not use Rocky, the MCP server or any agent to scrape another store or marketplace, to make changes to an account that is not yours, to place or manipulate orders you have no authority over, to interact with another service in a way that breaches that service’s terms, to generate listings, reviews or traffic at volume, or to work around a limit or suspension. If you could not do it by hand, you cannot do it with an agent.

6.2 Honest selling and marketing

Consumer regulators in every market Sendd operates in treat these as deceptive conduct, and so do we. They apply to how you market your store anywhere, not only to what appears on Sendd.

You must not:

• display a countdown, a “only 2 left” or a “12 people are viewing this” that is not true
• show a crossed-out or “was” price that the product was never genuinely sold at
• claim a sale, a discount or a limited offer that is not real, or that simply resets
• state or imply earnings, income, health, weight-loss or performance results you cannot substantiate
• describe a subscription as a one-off purchase, or hide the renewal price, the renewal date or how to cancel
• use fake reviews, fake follower counts, fake testimonials or fake endorsements
• imply an approval, certification, award or partnership you do not hold

If you cannot show us the basis for a claim when we ask, take the claim down.

6.3 Fraud, sanctions and processing for others

Do not process payments for anyone else. Your Sendd store is for your own business. Using it to take payments for another business, a third party’s products, or a business that could not get its own account is transaction laundering, and it is the single fastest way to lose your Account and be reported to our payment partners.

You must not:

• buy from your own store, or arrange for others to, in order to cycle funds, inflate sales, unlock a feature or manufacture a track record
• test stolen or enumerated card numbers
• structure or split transactions to disguise their nature or origin
• accept payment for goods or services that are never supplied
• misdescribe what you sell to get it past a payment provider’s rules

Sanctions. You confirm that you, your business, your owners and your controllers are not subject to sanctions, and that you will not use the Services to deal with a sanctioned person, entity or territory.

Export controls. If you sell software, technical content or other controlled items, you are responsible for export control compliance, including where a US nexus arises through a US payment provider. You confirm your products do not require an export licence you do not hold, and you will indemnify us for any claim arising if that turns out to be wrong.

Reporting. We monitor for these patterns, and we may suspend an Account, freeze a payout instruction or report activity to our payment partners, financial institutions, regulators or law enforcement where we are required or reasonably believe we should. Where the law prohibits us from telling you, we will not tell you.

6.4 Products and services Sendd does not allow

Sendd does not permit the following on the platform. This is our own decision and it applies regardless of whether the activity is lawful where you are, and regardless of whether a payment or shipping provider would accept it:

• Excisable goods: alcohol, tobacco, nicotine and vaping products and other goods subject to excise duty
• Sexually explicit goods, services or content and adult entertainment
• Cannabis, hemp and CBD products and other controlled or restricted substances
• Weapons, firearms, ammunition and realistic replicas
• Prescription medicines and regulated therapeutic products
• Gambling, betting and games of chance

Listing any of these is a material breach of these terms. Where we find them on a store we may remove the listings, suspend the store, or terminate the Account, and we may do so without the prior notice described in section 6.13. If you are unsure whether something falls inside this list, ask us at support@sendd.store before you list it.

6.5 Age-restricted goods

Where you sell goods or services subject to an age restriction, you must verify age where the law requires it, hold any licence required, display licence details where required and refuse and refund the sale where age cannot be verified.

6.6 Restrictions our providers impose on top

Separately from section 6.4, our payment and shipping providers impose their own restrictions, and we pass them on. A product can be permitted by Sendd and still be unsupported by a provider.

Payments. Stripe’s restricted-business list applies to every Sendd store and we cannot override it. It covers, among other categories, regulated financial services, multi-level marketing, certain supplements and high-chargeback categories. The authoritative list is Stripe’s and it changes. If a payment provider declines, restricts or offboards you over what you sell, we may be unable to keep providing payment services to you.

Shipping. If you obtain shipping labels through Sendd, the carriers prohibit a long, non-exhaustive and changeable list of goods. Beyond the categories in section 6.4, which are not permitted on Sendd at all, this currently includes aerosols, nail polish and alcohol-containing perfumes, lithium batteries, perishables, flowers, plants and seeds, high-value goods and hazardous materials. You may sell these on Sendd, but you may not ship them on carrier services obtained through Sendd unless the carrier permits it. Arrange your own courier.

6.7 Selling around the platform

Sendd charges 1% of what you sell. That only works if sales made through your Sendd store are actually completed through it. Using Sendd to present products and then moving the transaction elsewhere to avoid the fee is a breach of these terms.

Specifically, you must not:

• list a product on your Sendd store and direct buyers to complete the purchase somewhere else, whether by link, by message, by QR code, by “contact us to order” or by any other route, where the purpose or effect is to avoid the platform fee;
• price the same product lower on another channel and point Sendd buyers there;
• use a Sendd store mainly as a redirect to a store you run on another commerce platform;
• operate a Sendd store whose primary purpose is earning affiliate commission on someone else’s products rather than selling your own.

What you may do. You are free to sell wherever else you like. Sendd does not require exclusivity and does not restrict your other sales channels. Linking to your social accounts, your physical shop, wholesale or trade enquiries, your press coverage, your booking system for something you do not sell on Sendd, or genuine affiliate or partner products that form a real part of your offering, is all fine.

The line is about where a Sendd sale completes, not about who else you deal with.

If we find links or listings that breach this section, we may remove them. Repeated or deliberate circumvention is a material breach and we may suspend or terminate the Account.

6.8 Email you send through Sendd

Sendd sends two different kinds of email on your behalf, and the rules differ.

Transactional and announcement email goes out through Sendd’s own sending infrastructure. That covers order confirmations, shipping updates, receipts, booking reminders, event announcements and service messages to people who have bought from you or registered for something.

Marketing email means campaigns, newsletters and promotional sends. It requires a connected custom domain and goes out from your domain, not ours. That is deliberate: your sending reputation should be yours, it should not be pooled with every other Sendd store, and recipients should see who is actually writing to them. Marketing sends consume credits, as set out in section 8.8.

What you must do, for either kind.

• Only send to people who have given you a lawful basis to contact them. Buying, renting, scraping or swapping lists is prohibited, and so is importing a list you cannot account for.
• Include a working unsubscribe in every marketing message and honour it promptly. We enforce this at the platform level: unsubscribes are monitored and the recipient is suppressed automatically, so they will not receive further marketing from you through Sendd. Suppression is not something you can override.
• Identify yourself accurately. No misleading sender names, no misleading subject lines, no disguising a promotion as a transactional message.
• Keep your physical address in marketing email where the law requires it.
• Comply with the anti-spam law that applies to your recipients, not just to you. That includes the Unsolicited Electronic Messages Act in New Zealand, the Spam Act in Australia, CAN-SPAM in the United States, CASL in Canada, and GDPR and the ePrivacy rules in Europe. Several of these carry penalties per message.

Why we care, plainly. Spam complaints, bounce rates and spam-trap hits damage deliverability, and on shared infrastructure they damage it for everyone. We monitor these. If your complaint or bounce rates go above what our sending partners tolerate, we may throttle your sending, require you to re-confirm your list, restrict you to transactional email only, or suspend sending altogether. For deliberate spam we will close the Account.

6.9 Fair use

Sendd is built for running a store. It is not general-purpose hosting, and using it for something it is not built for creates cost and risk for everyone on the platform.

Using your Sendd page as a link hub for your audience is fine, and plenty of merchants do. What is not fine is using the Services as general file storage, as a content delivery network, as a backlink or SEO farm, or to host material unrelated to you or your business. You must not create accounts or stores in bulk, use automated processes to generate stores, listings or traffic, run load or penetration testing without our written agreement, or mine cryptocurrency.

Resources. We do not meter storage, bandwidth or products, and we do not intend to start. In return we ask that your usage be proportionate to the store you are running. Where usage is far outside normal patterns and is costing the platform disproportionately, we will contact you first and work out a sensible arrangement. Throttling or restriction is a last resort and we will tell you before we do it, unless platform stability requires otherwise.

Rocky is separately metered in credits (section 8.8), and the MCP server and any APIs carry published rate limits (section 15).

Nothing in this section is a service level commitment. See section 20.

6.10 Your page, and the links you post

Plenty of merchants use their Sendd page as the hub they send their audience to, with links out to their socials, their other channels and things they care about. That is a legitimate use and these rules exist to keep it safe rather than to discourage it.

Links you post are your responsibility. You must not link to, redirect to, or embed:

• phishing pages, fake sign-in screens, or anything designed to harvest credentials or payment details
• malware, spyware, or files that damage or compromise a device
• deceptive redirect chains, cloaked destinations, or links that go somewhere other than what they say
• content that would breach section 6.4 or section 6.11 if it were hosted on Sendd directly

You may not use a link to do indirectly what these terms forbid you to do directly.

Impersonation. You must not present your page, store, handle or content in a way that suggests you are someone you are not, whether that is another business, another person, a public figure, or Sendd itself. Parody and commentary are fine where it is genuinely clear that is what they are.

We do not check where your links go. We have no obligation to review, monitor or pre-screen pages, content or link destinations, and we do not do so as a matter of course. Section 20 sets out what that means for liability.

6.11 Content on your page

Separately from what you sell, the content you publish must not:

• promote or glorify hatred, or attack or demean a person or group on the basis of race, ethnicity, national origin, religion, disability, sex, gender identity, sexual orientation, age or serious illness
• harass, bully, threaten or target an individual
• encourage or provide instruction for self-harm, suicide or disordered eating
• promote, support or represent violent extremism or a terrorist organisation
• depict graphic violence, or the killing, maiming or abuse of people or animals
• sexually exploit or endanger a child in any way
• make health, medical or treatment claims that are false or that could cause someone to delay proper care
• mislead people about voting, elections or civic processes

6.12 Reporting a problem, and how we respond

Anyone can report a Sendd store, page or link to support@sendd.store, whether or not they use Sendd. Tell us the address of the page and what the problem is.

We can act at three levels and will use the narrowest one that fixes the problem: removing an individual link or listing, taking down a page or store, or terminating an Account. For child safety, imminent harm to a person, or where a payment provider, carrier or regulator requires it, we act immediately and explain afterwards.

Child safety. We do not screen stores proactively and we have no general obligation to do so. But when we become aware of apparent child sexual abuse material, whether because someone reports it, because we see it while dealing with something else, or because a provider or authority tells us, we act immediately and without warning the account holder: we remove the material, terminate the Account, preserve what the law requires us to preserve, and report it to the appropriate authority. For the United States that means the National Center for Missing and Exploited Children. This is not discretionary and there is no appeal step before we act.

We may remove or refuse content at our discretion where we reasonably believe it breaches these terms. Deciding not to act on one report does not prevent us acting on another.

6.13 What happens if you breach this section

Depending on severity we may ask you to fix the problem, remove content, restrict a feature, hold a payout, suspend the store or terminate the Account. Where we can, we tell you the problem and give you a chance to fix it.

We may act without prior notice where section 6.4 is breached, where a payment provider, carrier or regulator requires immediate action or where delay would cause harm.

Report a concern to support@sendd.store.

7. Payments

7.1 Sendd is payment-method agnostic

Sendd does not require you to use any particular payment provider, and we add methods over time. Which methods are available depends on your country and on what you enable.

Payment methods fall into two groups, and the difference matters because it determines how money reaches you and how our fees are collected:

• Integrated providers: Stripe and our other integrated payment providers. Sendd holds a platform account with the provider; you hold your own sub-account under it. Funds move within the provider’s regulated infrastructure, and Sendd instructs where they go.
• Direct methods: Bank2Bank in New Zealand and similar buyer-to-merchant methods. The buyer pays you directly. The money never passes through Sendd at any point.

7.2 Integrated providers

Sendd holds the platform account, as set out in section 1. You hold and are responsible for your own sub-account under it. That means you complete the provider’s onboarding, identity verification and any ongoing requirements; you keep your details current; and the provider’s terms apply to you directly. We cannot override them, and if a provider declines, restricts or offboards you, we may be unable to keep providing payment services through that provider.

Funds settle to your sub-account on the provider’s payout schedule. You are the merchant of record and are responsible for chargebacks, disputes, refunds and any negative balance.

7.3 Direct buyer-to-merchant methods

With Bank2Bank and similar methods, the buyer pays you directly and Sendd never holds or handles the money.

Because there is no Sendd-held payment to deduct from, our fees on these orders cannot be netted out of the transaction. They are billed to your card on file instead, monthly, as described in section 8.2.

7.4 Marketplace carts

For sales through a Marketplace, the buyer makes one payment for a cart that may span several sellers.

Sendd orchestrates that payment. The money is held by our payment partner, not by Sendd. The payment is processed by our licensed payment partner and remains within that partner’s regulated infrastructure from checkout through to settlement. Sendd’s role is to instruct the allocation programmatically: how much goes to each seller, how much is the Marketplace’s commission and how much is payable under section 8. Sendd does not take the funds into its own bank accounts, does not pool them with its own money, does not earn interest on them and does not decide when a seller may access their share beyond the payout schedule the payment partner operates.

For the avoidance of doubt: Sendd is not a bank, is not a deposit taker, does not hold client money and does not act as a payment institution in its own right. Payment services are provided by our licensed payment partners under their own terms and their own regulatory permissions.

Sendd directs that allocation as your limited payment collection agent, for that purpose only. Payment by the buyer through the marketplace checkout discharges the buyer’s obligation to you, and you may not pursue the buyer for that amount.

7.5 Bank2Bank (New Zealand only)

Bank2Bank is a direct method under section 7.3. The buyer pays by direct bank transfer and the order is confirmed when funds clear, which is not instant. Because it is not a card payment, card-network chargeback rights do not apply to it. The Bank2Bank platform arrangement is held by Sendd Limited.

7.6 Refunds, chargebacks and negative balances

You are responsible for refunds you owe your buyers and for chargebacks against your sales, including the provider’s chargeback fees.

Recovering money already paid out. Where a payment has been allocated to you and a refund, chargeback or reversal later arises, you owe us that amount. We may recover it by offsetting against future proceeds, by billing your card on file under section 8.2, or by invoicing you where neither is available. If your balance with a payment provider goes negative, clearing it is your responsibility.

Reserves and holds. Where risk requires it, we or the payment provider may delay a payout or hold back a portion of your proceeds as a reserve, and release it once the risk period has passed. We will tell you the amount, the reason and the expected release, unless we are legally prevented from doing so.

Risk here means things like an unusually high refund or chargeback rate, a sudden change in your sales pattern, selling far in advance of fulfilment, a dispute we are investigating, or a requirement imposed on us by a payment provider. A sustained chargeback or refund rate above what our payment partners treat as acceptable is grounds for a reserve, and at persistent levels for suspension.

7.7 On closure

If your Account closes with payments in flight, we instruct our payment partner to release amounts properly due to you once outstanding refunds, chargebacks, fees and reasonably anticipated liabilities are resolved, and in any event within 30 days of that resolution. Timing of the actual transfer is the payment partner’s, under its own payout schedule.

8. Fees

8.1 What you can be charged for

Sendd has no monthly subscription. There are five things you can be charged for, and nothing else:

Current rates for all of these are in the Pricing Policy at sendd.store/pricing, which forms part of these terms. The mechanics below do not change when rates change; the Pricing Policy carries the numbers, so a rate change does not require a change to this agreement. Rate changes are notified under section 8.12 either way.

8.2 How we collect them

There are two mechanisms, and which one applies depends on whether the payment runs through a provider Sendd orchestrates.

Deducted from your proceeds. Where the payment runs through an integrated payment provider or a marketplace cart, what is owed is deducted from the allocation before the balance reaches you. Nothing is billed separately.

Billed to your card on file, monthly. Where the buyer pays you directly, using Bank2Bank or another direct method under section 7.3, there is no payment in the flow to deduct from. In that case we calculate what is owed on your sales volume for the month and charge it to the payment card held on your Sendd account, in arrears. Your dashboard shows the calculation before and after it is charged.

The same monthly mechanism is used to recover pass-through payment provider fees: where a payment provider bills Sendd for your activity and that cost cannot be taken inside the transaction itself, we bill it to you on the provider’s behalf. These are passed through at cost and identified separately on your statement. They are not Sendd fees and we do not mark them up.

Keeping a card on file. If you use any payment method that bills this way, you must keep a valid payment card on your Sendd account and keep it current. If a charge fails, we will retry and tell you. If it stays unpaid, we may suspend the affected payment methods or paid features until it is settled, and we may recover the amount from other proceeds due to you.

Who charges you. Card-on-file billing is performed by Sendd, Inc. through its master payment account, whichever entity you contract with, as set out in section 1.

8.3 The platform fee: 1% of the total cart value

• The base is the final amount the buyer pays for the cart, after any discounts and including sales tax and shipping.
• It is deducted from your proceeds or billed monthly under section 8.2 where the buyer paid you directly. It is charged to you rather than your buyer, unless you switch on the option in section 8.4.
• For New Zealand merchants it is quoted GST-inclusive. GST is extracted from the inclusive amount at 3/23; it is not added on top.

A buyer pays NZ$230 for a cart of NZ$200 goods and NZ$30 shipping, GST included. The platform fee is NZ$2.30, GST-inclusive. You receive NZ$227.70 before payment processing.

A buyer pays US$108, being US$100 goods and US$8 sales tax. The platform fee is US$1.08. You receive US$106.92 before processing.

8.4 Passing fees on to your buyers

This is off by default. If you leave it off, your buyers never see a Sendd fee or a processing fee, and nothing below applies to you.

If you switch it on, your store can add the payment processing cost, Sendd’s platform fee, or both, to what the buyer pays at checkout. The amount is shown to the buyer as part of the order total before they commit.

This is your charge, not ours. Sendd never charges your buyers. Enabling this means you have chosen to recover your costs from them, and the charge is made by you, as part of your price. You are the one responsible for it being lawful and properly disclosed.

Where it is not available.

• Never on Sendd.market. Marketplace carts span several sellers, and a buyer cannot be asked to work out whose fee is whose. Fees on marketplace orders always come out of seller proceeds.
• Not where surcharging is prohibited or restricted. Rules differ by country, by state and by card scheme, and they change. Where we know a jurisdiction prohibits it, we switch the option off and you cannot enable it. Where we have not blocked it, that is not our advice that it is lawful for you. Check your own position.

Your obligations if you enable it. You must disclose the charge before the buyer commits, never after; include it in the total price you display, since drip pricing is enforced hard in several of our markets; keep it within any legal or card-scheme cap on what may be recovered; apply it consistently rather than selectively; and stop using it if the rules where you sell change.

What we may do. If we are told by a payment provider, a card scheme or a regulator that your use of this feature is non-compliant, or if we reasonably believe it is, we may switch it off for your store. We may also withdraw the feature in a market entirely.

8.5 Bank2Bank, New Zealand only

The 1% platform fee does not apply. Bank2Bank orders carry a flat NZ$0.30 per transaction, regardless of order value. New Zealand only.

Because the buyer pays you directly, this is billed to your card on file monthly under section 8.2 rather than deducted from a payment.

8.6 Marketplace fees

Selling through a Marketplace, three charges apply to the same sale, and they are cumulative rather than alternatives:

Sendd’s share of the commission is 20% of it, and the Operator keeps 80%. That split comes out of the commission the Operator already charges. It is not an additional charge to you.

Marketplace fees always come out of seller proceeds. The option in section 8.4 to pass fees on to buyers is not available on marketplace orders.

On a NZ$1,000 cart at 10% commission: commission is NZ$100, of which the Operator keeps NZ$80 and Sendd takes NZ$20, plus Sendd’s platform fee of NZ$10. You receive NZ$890 before payment processing.

For New Zealand, Sendd’s 1% and Sendd’s 20% share are GST-inclusive. An Operator’s advertised commission is also GST-inclusive where that Operator is GST-registered.

8.7 Shipping service fee

Where you buy shipping labels through Sendd, a per-label Sendd shipping service fee may apply, deducted from your proceeds, at the rates published in the Pricing Policy. It applies only where providing that shipping service carries a cost to us, and the fee helps cover that cost. Some services carry no such cost and no fee. Your dashboard shows which before you buy a label. It is a fee for Sendd’s shipping software. It is not postage and it is not a markup on postage. Postage is charged to you directly by the shipping provider under your own account with them.

8.8 Rocky credits

Rocky is metered in credits, and so is marketing email under section 6.8. The two draw on the same balance. 1,000 credits cost US$5. Every store receives 2,000 free credits per month, which reset monthly and do not roll over. Purchased credits never expire. At zero, Rocky and marketing sends pause. Neither overdraws, and you are never billed for an overrun. Transactional and announcement email is not metered and keeps working at zero. Auto top-up is off unless you switch it on, and you set both the amount and a monthly cap on automatic purchases. Credit amounts are always shown with an approximate USD figure.

If you close your account, unused credits lapse. We show your balance and warn you before you confirm. If we close your account other than for your breach, or if we withdraw Rocky, we refund your unused purchased credits. The free monthly allowance is never refundable.

Credits are a prepaid balance for Sendd’s own service. They are not money, not a deposit, not transferable between accounts and not redeemable for cash.

8.9 Custom domains

Connecting your own domain to your store costs US$50, once. There is no renewal and no recurring charge: it unlocks custom domains on your account for as long as your account exists, and you can point a different domain at your store later without paying again.

It covers connecting and running the domain on Sendd, including issuing and renewing the security certificate. It does not include registering or renewing the domain name itself, which you buy and hold directly with your registrar, and which stays yours.

A connected custom domain is also what unlocks marketing email under section 6.8.

This charge is not refundable once the domain is connected, except where the law requires otherwise or we have made an error.

8.10 Currency conversion and marketplace payouts

Sendd does not charge for currency conversion or for payouts, and takes no share of either. These are our payment partner’s charges, at their rates, deducted from the seller’s proceeds and passed through untouched.

Marketplace payments settle in US dollars, whatever currency the buyer paid in. A marketplace sale in any other currency is therefore converted twice on the way to the seller: into USD on the way in, and into the seller’s payout currency on the way out. This applies even where the buyer and the seller are in the same country, so a New Zealand sale to a New Zealand seller still converts NZD to USD and back. Only sellers paid out in USD avoid it.

Payouts also carry a flat fee and a cross-border fee that varies by destination. The current rates by payout currency are in the Pricing Policy, along with what it means for a seller’s take-home.

8.11 What Sendd does not charge

No monthly subscription. No listing fee. No fee for additional products, storage or bandwidth. Sendd never charges your buyers anything. Where a store has switched on the option in section 8.4, any amount added at checkout is that store’s own charge to its customer, not ours.

8.12 Changes, taxes and invoices

We give at least 30 days’ notice by email and in the dashboard before we increase a fee you already pay, or start charging for something that is free today, and you may close your Account before it takes effect.

Launching a new optional paid feature is not a change to what you pay. If you do not turn it on, nothing about your account changes, so those launch with their price shown rather than after a waiting period.

Changes required by a payment provider, a carrier or by law may take effect sooner, and we will say why.

Fees are exclusive of any tax we must add, except where a fee is stated as tax-inclusive, as New Zealand fees are. Records of the fees we charge, and of any pass-through provider fees we bill on a provider’s behalf, are in your dashboard. Fees already charged are non-refundable except where the law requires otherwise or we have made an error.

9. Marketplaces

If you list on a Marketplace: you choose to join and can leave, and the Operator can also remove you; the Operator sets the commission, which you accept when you join; you remain the seller of your goods and the merchant of record for your own tax, product compliance and consumer-law obligations; buyer and order data is shared with you, the Operator and Sendd as described in the Privacy Policy; and your buyer-facing store policies continue to apply to your part of a mixed cart.

If you operate a Marketplace, separate Marketplace Operator Terms also apply, covering commission-setting, seller curation and removal, your own tax position and your obligations to sellers and buyers.

10. Tax

You determine, collect and remit the tax on your own sales. Sendd does not calculate, collect or remit sales tax, GST or VAT on your behalf, and Sendd does not currently provide tax calculation features.

Where a law makes a platform or marketplace the deemed supplier or marketplace facilitator for a transaction, that law overrides this section for those transactions, and we will tell affected merchants what changes.

Fees deducted from your proceeds, whether Sendd’s, an Operator’s or the payment provider’s, do not reduce the tax you owe on the underlying sale.

We do not give tax, legal, accounting or regulatory advice.

11. Shipping

Sendd’s shipping features are delivered through third-party shipping providers and the carriers they connect to.

You contract directly with the shipping provider. You accept their terms on their interface, you hold the account, you keep a payment method on file, and you fund your own postage balance. Sendd does not buy postage for you and does not resell postage.

Only you may use rates and labels obtained through your account. You may not obtain labels for another business, and an Operator may not obtain labels for its sellers. Each selling business needs its own account.

Carrier rules bind you. Prohibited and restricted goods, packaging, declarations and customs documentation are your responsibility. A breach of carrier rules is a breach of these terms.

We must be able to act on carrier demand. If a carrier or postal authority requires it, we may suspend your access to shipping services, and we must disclose your identity, transaction and payment records to a certified carrier on request.

Record retention. We retain merchant identity, transaction and payment records relating to shipping for the duration of our agreement with the shipping provider plus two years, as that agreement requires.

Sendd does not guarantee carrier rates, delivery times, service availability in any country or the accuracy of any duty or tax estimate shown.

12. Your content, and the licence you give us

You own Your Content. You grant Sendd a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, transmit and display Your Content for the purpose of operating the Services for you: rendering your storefront, sending your buyers their order emails, generating your policy documents, and processing Your Content through Rocky when you ask it to.

That licence is limited to running the Services. It is not a licence to train generalised AI models on Your Content, and we do not do that.

We may use your store name and logo to identify you as a Sendd merchant. Tell us at support@sendd.store if you would rather we did not, and we will stop.

You are responsible for having the rights to everything you upload, including images, fonts and copy imported from another platform or website.

13. Store policy documents generated by Sendd

Sendd generates buyer-facing policy documents for returns, shipping, cancellations, terms of sale, privacy and cookies. They are generated from your settings and your jurisdiction.

They are templates provided for convenience. They are not legal advice and we do not warrant that they are correct or sufficient for your business. You are responsible for reviewing, editing and publishing them.

Some clauses are locked, because they state facts about Sendd’s infrastructure or a consumer right that cannot lawfully be reduced. You cannot edit those.

When a buyer places an order, the version of your policies published at that moment is recorded against the order and governs it, including after you later change your policies.

We may update the templates. Where we do, we tell you what changed and you decide whether to adopt it. Clauses you have edited are not overwritten without telling you, and locked clauses update automatically.

14. Rocky, AI output and automation

14.1 How Rocky works

Rocky produces text, page layouts, suggestions and actions. When you use it, your prompt and the store content needed to answer it are transmitted to a third-party AI model provider, which processes it and returns a result. We use more than one provider and route a request to whichever model suits the task. The current providers are listed in the Privacy Policy.

14.2 You are responsible for what your store says

AI output can be wrong, and confidently wrong. You are responsible for what your store says, including anything Rocky wrote: copy, product claims, pricing and policy text. Review before you publish. This matters most for health, performance, origin, sustainability and income claims, for prices and delivery promises and for anything a consumer regulator would read as a representation.

Do not use Rocky to generate claims you cannot substantiate, to impersonate a person or business or to mass-generate listings or reviews. Do not paste buyer personal information into Rocky. It does not need it, and doing so sends that information to a model provider for no reason.

14.3 Actions that are hard to undo

Rocky can do things, not only write things. It can publish pages, change prices, alter listings and update settings.

Check before you let it act on anything you would struggle to reverse. That includes publishing to a live storefront, changing prices, deleting products or content, changing anything that affects orders already placed, and anything touching refunds or payouts.

Where we offer a review or confirmation step before an action of that kind, use it. Where you switch such a step off, or run Rocky without watching, you accept the outcome of the actions it takes. We are not responsible for commercial loss caused by an action you authorised Rocky to take without review.

14.4 Instructions hidden in content Rocky reads

This one is worth understanding, because it is specific to how AI assistants work and it is not obvious.

Rocky reads content in order to help you: your product descriptions, pages you ask it to import, files you give it, and responses from any third-party service you have connected. Text inside that content can be written to look like an instruction to Rocky rather than like data. Someone can hide wording in a product description, a web page or a tool response that attempts to make an assistant behave differently from what you asked. This is a known weakness of AI systems generally, not a fault specific to Sendd.

What we do. We take reasonable steps to reduce the risk, including treating content Rocky reads as data rather than as instructions from you.

What we do not promise. No one in this industry can currently guarantee prevention, and we do not claim to. We are telling you plainly rather than leaving it unsaid.

What you should do. Be careful what you point Rocky at. Treat content from outside your business, imported sites, third-party feeds and connected services you do not control, as untrusted. Review what Rocky produces from it before publishing, and be more cautious again before letting it take an action rather than draft text.

14.5 Unattended and repeated use

If you run Rocky on a schedule, in the background, or through an automation, you are responsible for how you have configured it, including what it is allowed to do and how often.

Credits apply the same way they always do, and Rocky pauses at zero rather than overdrawing (section 8.8). Where we see usage that looks anomalous or looping, we may pause it and tell you rather than let it run. That is a protection, not a guarantee: watching your own automations is your job, and we are not responsible for credits consumed by an automation you set up.

14.6 A record of what Rocky did

We keep a log of actions Rocky takes in your store, showing what happened and when. It is available to you, and we keep it for as long as your Account is active, so there is a record if you ever need to work out what changed and why. It is deleted with the rest of your store data when your Account closes.

14.7 Rights in output, and no warranty

As between you and Sendd, you own the output Rocky produces for your store and may use it commercially. Two caveats worth stating plainly: AI output is not necessarily original, and in some jurisdictions purely machine-generated material may not attract copyright at all; and output can resemble existing material, so check before you rely on it.

Sendd gives no warranty that AI output is accurate, complete, lawful, non-infringing or fit for any purpose, and it is not legal, tax, medical or financial advice. We may rate-limit or pause Rocky to protect the platform.

15. Developers, the MCP server and agents

If you or a third party you authorise connects an AI agent or application to your store, separate Developer and MCP Terms apply.

The core rule. Actions taken through your credentials, or through an integration you authorised, are your actions and bind you. That includes publishing, price changes, discounts, order changes, refunds and deletions. Grant the narrowest access that does the job, and revoke what you no longer use. Rate limits apply.

Connections run both ways, and you own both.

• An AI tool you connect to Sendd. You can authorise an outside assistant to reach your store through our MCP server. It then reads and acts on your store data within the access you granted, and what it reads goes to whoever operates that tool.
• Sendd connecting out. Rocky can connect to third-party MCP servers you authorise, sending the store data needed for that task to that service.

In both directions you choose the tool, you authorise the connection, and you are responsible for it. We do not select or vet these services, they are not our sub-processors, and we have no visibility of or control over what they do with data once it reaches them. If your store data includes buyer personal information, satisfying yourself that the service is appropriate for it, and holding whatever agreement it requires, is your job.

Vetting and revoking is an ongoing obligation, not a one-off. Check what a service does before you connect it, grant the narrowest access that does the job, review your active connections from time to time, and revoke anything you no longer use or no longer trust. A connection you forgot about is still a live route into your store. Revoking stops future access; it does not reach back and delete anything already sent.

Treat what comes back as untrusted. A response from a third-party service is content, not instruction, and section 14.4 applies to it in full. A compromised or hostile service can return text designed to steer an assistant. Connect services you have reason to trust.

What we log. Actions taken in your store through the MCP server are recorded in the same log as Rocky’s, under section 14.6, including which connection took them.

We may suspend or block a connection that threatens platform stability, breaches these terms, or is being used unlawfully.

16. Third-party services

Integrations operate under their own terms, and you contract with those providers directly where their service requires it. You authorise us to exchange the data necessary to run an integration you have enabled. We are not responsible for a third party’s acts, omissions, pricing or availability.

Sendd is provider-agnostic. Our integration marketplace is open to competing providers, and we do not require you to use any particular one.

17. Privacy and data protection

The Privacy Policy describes how we handle personal information and names every third party we use. For most buyer and order data you are the controller and Sendd is the processor. For your own account data, for platform security and fraud, and for the collection of marketplace payments, Sendd is a controller.

A Data Processing Addendum is available on request and applies automatically where the law requires it.

You are responsible for your own privacy compliance toward your buyers, including notices, consents and responding to their requests.

18. Beta features and feedback

Beta features are provided as-is, may change, and may be withdrawn. Feedback may be used by us without restriction or payment.

19. Intellectual property

19.1 Ours

Sendd owns the Services and the platform technology, including all software, designs, documentation and know-how. You own Your Content.

Sendd is a registered trade mark of Sendd Limited, New Zealand trade mark registration number 1317069, registered in classes 9, 35, 38 and 42, with a registration date of 4 March 2026. Sendd Limited also owns the Sendd name, logo and brand assets, which Sendd, Inc. uses under licence from it.

19.2 What you may and may not do with our brand

You may state that your store runs on Sendd, and you may use the “Powered by Sendd” attribution we provide.

You may not use the Sendd name, logo or any confusingly similar mark as or within your own business name, store name, store handle, domain name, product name, app name or social media handle; register it as a trade mark anywhere; use it in a way that suggests Sendd endorses, supplies or stands behind your products; or alter our logo or brand assets.

We may require you to stop using our brand and to change a store name or handle that breaches this section. Doing so is not a breach of our obligations to you.

19.3 Yours

We may use your store name and logo to identify you as a Sendd merchant, as described in section 12.

19.4 Infringement, notice and takedown

If you believe something on Sendd infringes your rights, tell us at support@sendd.store. Include what the material is, where it is, what right you hold and why you believe it is infringed, and your contact details.

We will look at every report, remove material we reasonably believe is infringing, and tell the merchant why. A merchant who thinks we got it wrong may reply with a counter-notice, and we will consider it. Accounts that repeatedly infringe are terminated.

Our point of contact for rights holders, authorities and users on infringement and illegal content is support@sendd.store.

19.5 Our role in what merchants publish

Sendd provides hosting and tools. Merchants decide what goes on their stores and pages, and what they link to.

We have no general obligation to monitor. We do not review, pre-screen or verify merchant content, product claims or link destinations before they are published, and nothing in these terms creates a duty to do so. Choosing to review or remove something does not mean we have assumed responsibility for everything else.

We rely on the protections available to hosting and intermediary services in the jurisdictions where we operate. Nothing in these terms is a waiver of them.

20. Warranties, and what we do not promise

To the maximum extent the law allows, the Services are provided “as is” and “as available”. We do not promise uninterrupted availability, that transactions will succeed, that payments will be authorised, that payouts will arrive at a particular time, that carrier rates or delivery estimates are accurate, or that AI output is correct. We do not verify merchants, products, claims or quality.

Third-party sites and content. Sendd stores and pages may link to sites we do not operate. We do not control those sites, we do not endorse them, we do not check them and we are not responsible for their content, their accuracy, their safety, their privacy practices or anything you do or buy there. Following a link from a Sendd page takes you outside the Services, and what happens next is between you and whoever runs that site.

Nothing in these terms excludes or limits any right you have that cannot lawfully be excluded, including, where they apply, the New Zealand Consumer Guarantees Act 1993 and Fair Trading Act 1986 and the Australian Consumer Law.

21. Limitation of liability

Neither party is liable for indirect, consequential, special or punitive loss or for loss of profit, revenue, data or goodwill.

Sendd’s total aggregate liability arising out of or in connection with these terms is limited to the greater of the total fees you paid Sendd in the 12 months before the event giving rise to the claim, and US$500.

That limit does not apply to fraud or wilful misconduct, a party’s indemnity obligations, your obligation to pay fees, amounts properly allocated to you under section 7.4, or any liability that cannot lawfully be limited.

22. Indemnity, suspension and termination

You will indemnify Sendd against claims, losses and reasonable costs arising from your products and services; your store’s content and claims; your breach of these terms or any law; your tax obligations; disputes with your buyers; and your breach of carrier or payment-provider rules. We will tell you promptly of any claim, let you control its defence and cooperate reasonably.

You may close your Account at any time. We may suspend or terminate where you materially breach these terms, where a payment provider, financial institution, carrier or regulator requires it, where we reasonably suspect fraud or abuse, or where continuing would expose Sendd or buyers to serious risk. Where practicable we give notice and a chance to fix the problem first.

On termination your store goes offline and your access ends. Funds are handled under section 7.7 and Rocky credits under section 8.8. You may export your store data, being products, orders, customers and content, for at least 30 days.

We retain what we are legally required to retain. Sections that by their nature should survive, do.

23. Changes to these terms and to the Services

We update these terms as the platform changes. The version published on our site is always the current one, and it is the version that applies to you. We publish a dated changelog beside it so you can see what changed and when, and previous versions remain available at sendd.store/legal/archive.

Most changes take effect when we publish them. We do not notify you individually and there is nothing for you to do. Continued use of Sendd after a change is published means you accept it.

Two kinds of change work differently, because advance warning is the fair thing:

• An increase to a fee you already pay, or a charge for something that is free today. At least 30 days by email and in your dashboard. New optional paid features are not this. See section 8.12.
• Any other change that materially reduces your rights or materially increases your obligations. At least 30 days by email and in your dashboard.

We may make either kind of change immediately where legal or regulatory compliance, security, fraud prevention, or a payment-provider, banking or carrier requirement demands it, and we will say so when we do.

You can leave at any time. If you do not accept a change, close your Account before it takes effect and you will owe nothing further. There is no lock-in, no term commitment and no exit fee, and that is deliberate: your freedom to leave is what makes our freedom to change these terms reasonable.

Changes are not retrospective. An order already placed is governed by the terms in force when it was placed.

We may change, add to or discontinue features, and we may provide the Services to your competitors while protecting your confidential information.

24. Notices, disputes and general

Notices to you go to the email on your Account and to your dashboard. Notices to us go to support@sendd.store.

Formal legal notices must be served on your contracting entity at its address in section 1. Sendd Limited at 114 Viewmont Drive, Harbourview, Lower Hutt 5010, New Zealand, or Sendd, Inc. care of its registered agent at c/o Legalinc Corporate Services Inc., 131 Continental Drive, Suite 305, Newark, DE 19713, United States.

Before starting proceedings, each party will raise the issue in writing and the parties will try in good faith to resolve it within 30 days. After that, proceedings go to the courts named in section 1.

These terms and the policies they incorporate are the entire agreement. If a clause is unenforceable, the rest survives. We may transfer this agreement to another company in the Sendd group, or assign it in connection with a sale or reorganisation of the business, on notice to you; your rights are unaffected. You may not assign without our consent. Neither party is liable for failure caused by events beyond reasonable control. No waiver by conduct. Each party will protect the other’s confidential information.