Sendd for Event Organizers & Ticketing

Sell Tickets, Own Your Attendees, Keep Your Revenue

You spent two months planning the perfect workshop. You secured the venue, lined up speakers, designed the experience. You're charging $45/ticket because that's what it costs to make it great.

Then you list it on Eventbrite.

They take $4.77 per ticket in fees (10.6% total). Across 50 tickets, that's $238 gone—enough to cover your venue deposit, pay a speaker, and actually compensate yourself for the 40 hours you've invested.

But the fee isn't even the worst part.

The worst part is that you don't own your attendees.

Eventbrite has their emails. Eventbrite controls the relationship. When you want to promote your next event, you're starting from zero—or paying Eventbrite to email "your" list.

You're not building an event business. You're renting access to your own audience.

This isn't sustainable. And it's not necessary.

Event ticketing should be simple: people buy tickets, you get their money and their information, they show up. But the current toolkit—Eventbrite, Humanitix, Universe, or DIY Stripe invoices—fragments that simplicity into fee extraction, data loss, and operational complexity.

This article is about why that happens, and what link-first ticketing offers instead.

The Reality: How Event Organizers Actually Work

If you run events—workshops, meetups, conferences, classes, networking nights—your workflow probably looks like this:

Your event calendar:

• Monthly meetups: Free or low-cost ($5-15), focused on community building

• Quarterly workshops: Paid ($30-75), skill-building or educational

• Annual flagship event: Larger scale ($100-250), your main revenue driver

• Occasional one-offs: Pop-up collaborations, special sessions

Your current toolkit:

• Eventbrite (or Humanitix, Universe, etc.) for ticket sales

• Mailchimp or Substack for email marketing

• Google Sheets for attendee tracking and check-in

• Stripe or PayPal for direct payments (friends, sponsors, special cases)

• Instagram/LinkedIn for promotion

• WhatsApp or Slack for attendee coordination

Your process for a typical event:

3 weeks before:

• Create event listing on Eventbrite

• Set ticket price, quantities, early bird tiers

• Write description, upload cover image

• Publish and share link on social media

2 weeks before:

• Email your existing list (the people not on Eventbrite's platform): "Tickets are live on Eventbrite, grab yours!"

• Post reminder on Instagram

• Answer questions via DM: "Is this beginner-friendly?" "Can I bring a guest?"

1 week before:

• Check ticket sales: 23 sold out of 50

• Panic slightly

• Post urgency content: "Only 27 spots left!"

• Email your list again (manually, because Eventbrite charges to email attendees)

Day of event:

• Open Eventbrite app on phone for check-in

• Hope the WiFi works

• Manually mark people as "checked in" as they arrive

• Deal with "I bought a ticket but can't find my email" situations

• Scramble when someone wants to pay at the door (Venmo? Stripe link? Just let them in?)

After event:

• Export attendee list from Eventbrite (CSV)

• Import into Mailchimp

• De-dupe against existing list

• Send thank-you email

• Manually add no-shows to "interested" segment for next time

Revenue breakdown (50 tickets at $45):

• Gross: $2,250

• Eventbrite fees: ~$191 (8.5% + payment processing)

• Your take: ~$2,059

• Hours spent on admin: 8-12 hours

• Number of attendees you can re-engage directly: 0 (unless you manually export and upload)

This is what "successful" looks like. You sold out. But you paid nearly $200 in platform fees, spent 10+ hours on logistics, and still don't own direct access to your attendees for next time.

And if your event didn't sell out? You paid the fees anyway, on every ticket sold.

The Breaking Points: Four Core Problems

Problem 1: The Fee Extraction Layer

Let's be specific about what ticketing platforms actually cost.

Eventbrite's pricing (as of 2026):

• Service fee: 3.7% + $1.79 per ticket

• Payment processing: 2.9% per order (not per ticket)

• Combined rate: Approximately 10-14% depending on ticket price

For a $45 workshop ticket:

• Service fee: ($45 × 3.7%) + $1.79 = $3.46

• Payment processing: $45 × 2.9% = $1.31

• Total Eventbrite fees: $4.77 (10.6% of ticket price)

• You receive: $40.23

For a $50 ticket:

• Total fees: $5.09 (10.18%)

• You receive: $44.91

(Eventbrite Official Pricing | Detailed Fee Breakdown)

Scale that across an event:

• 50 tickets at $45 = $238 in fees (you keep $2,012)

• 100 tickets at $100 = $839 in fees (you keep $9,161)

• 200 tickets at $150 = $2,338 in fees (you keep $27,662)

Those aren't trivial numbers. For a small organizer running 4 workshops/year at 50 attendees each, you're paying ~$950/year in platform fees.

But wait, it gets worse.

Many organizers don't realize that Eventbrite charges fees on refunded tickets too (unless you manually process the refund correctly), and that "Eventbrite Boost" (their paid promotion tool) starts at $50-200 per event on top of the base fees.

Humanitix markets itself as the "ethical alternative" (100% of profits go to charity) and charges:

• Standard rate: 2.1% + $0.99 per ticket

• Payment processing: 2.9% + $0.30 per ticket

• Total: 5% + $1.29 per ticket

For nonprofits and schools:

• Discounted rate: 1% + $0.99 per ticket

• Payment processing: 2.9% + $0.30

• Total: 3.9% + $1.29 per ticket

For a $45 ticket (standard rate):

• Total fees: $3.54 (7.9%)

• You receive: $41.46

(Humanitix Official Pricing)

The psychological cost:

It's not just the money. It's the feeling that someone else is profiting from your work.

You spent weeks planning. You took the risk of booking the venue. You're doing the marketing. But when someone clicks "Buy Ticket," a platform you don't control takes 8-12% off the top—before you've even covered your costs.

As one organizer told us:

"I run free community events most months, then charge for a big annual workshop to cover costs. Last year I made $3,200 in ticket sales and paid $287 to Eventbrite. That was a week of groceries, or enough to bring in a better speaker. I felt like I was paying a tax to access my own community."

Problem 2: You Don't Own Your Attendees

This is the quiet killer. The fees hurt, but the data loss destroys long-term value.

Here's what happens:

Someone buys a ticket to your workshop on Eventbrite. They get an email from Eventbrite (not you). Their information lives in Eventbrite's database. When you want to reach them again—to promote your next event, share resources, build a relationship—you have three options:

1. Export the attendee list manually (CSV download) and upload it to your email platform

2. Pay Eventbrite to email attendees through their system

3. Hope they follow you on social media (most won't)

Option 1 (manual export) is what most organizers do. But:

• It's tedious (export, clean, de-dupe, import)

• It's error-prone (duplicate emails, formatting issues)

• It only captures people who actually attended (no-shows are lost)

• It creates a fractured database (Eventbrite attendees in one place, direct signups in another)

Option 2 (paying Eventbrite to email) is absurd:

• Eventbrite charges $0.25-0.50 per email to contact your own attendees

• You're literally paying to access people who paid to attend your event

Option 3 (social media) doesn't work:

• Average post reach on Instagram: ~10-20% of followers

• Most attendees don't follow you (they just bought a ticket)

The compounding problem:

Every event you run on Eventbrite, you start from scratch. You can't easily:

• Send a "members-only early access" email to past attendees

• Offer discounts to repeat customers

• Build a tiered community (free events → paid workshops → VIP experiences)

• Track lifetime value per attendee

You're not building an audience. You're renting access to a platform's database.

Real example from Startup Wellington:

Before Sendd, Startup Wellington ran events on Eventbrite. They'd sell 60-80 tickets per event, export the CSV afterward, and manually add emails to their Mailchimp list.

Problems:

• 15-20% of emails wouldn't import correctly (duplicates, typos, formatting)

• No-shows never got added to the main list (lost opportunity)

• The manual process took 2-3 hours after every event

• By the time the next event was announced, some people had forgotten about Startup Wellington

After moving ticketing to Sendd:

• Every ticket purchase auto-adds the buyer to Startup Wellington's list

• Emails are owned directly (no platform middleman)

• Future events can be promoted instantly to past attendees

• Recurring attendees are tracked automatically

The shift? From renting an audience to owning a community.

Problem 3: The Fragmentation Tax (Again)

Event organizers don't just use one tool. They use 5-7, and none of them integrate well.

The typical stack:

1. Ticketing platform: Eventbrite, Humanitix, Universe

2. Email platform: Mailchimp, Substack, ConvertKit

3. Check-in tool: Eventbrite app (if it works), or Google Sheets

4. Payment backup: Stripe for direct sales, Venmo for day-of stragglers

5. Promotion: Instagram, LinkedIn, Facebook Events

6. Attendee coordination: Email, WhatsApp, Slack

7. Post-event follow-up: Manual emails, surveys via Typeform

The workflow chaos:

Before the event:

• Create listing on Eventbrite → share link on Instagram → hope people click through

• Someone emails asking if they can pay via invoice → manually send Stripe payment link

• Early bird tickets sell out → manually create new tier on Eventbrite

• Sponsor wants free tickets → manually create promo codes

Day of event:

• Open Eventbrite app for check-in

• WiFi is terrible → app won't load attendee list

• Switch to backup: printed PDF of attendees

• Someone shows up without a ticket → let them Venmo you $45 → manually mark them as "attended"

• Someone who pre-paid doesn't show → no record of whether they'll want a refund or credit

After event:

• Export Eventbrite attendee list (CSV)

• Cross-reference with Venmo payments and "walked in" notes

• Import into Mailchimp

• Fix duplicate entries

• Send follow-up email

• Add attendees to "past attendees" segment for future targeting

Time cost: 6-10 hours of admin across the event lifecycle.

Failure modes:

• WiFi dies → can't check people in → manual chaos

• Someone's ticket email went to spam → they're frustrated → you scramble to verify

• You forget to export the attendee list → lose access to those contacts

• Platform crashes day-of → you're flying blind

As one conference organizer told us:

"I ran a 200-person event last year. The check-in process was a nightmare. Eventbrite's app was slow, people couldn't find their tickets, we had to manually verify half the attendees. We spent more time on logistics than on the actual event experience. I felt like a Ticketmaster employee, not a community builder."

Problem 4: Recurring Event Complexity

If you run the same event monthly, quarterly, or annually, the current tools make it harder than it should be.

The recurring event problems:

Problem A: You re-create the listing every time

Eventbrite doesn't have a great "series" or "recurring event" feature. So every month, you:

• Create a new event listing

• Copy-paste the description

• Upload the same cover image

• Set the date/time

• Publish

• Share the new link

It's not hard, but it's tedious. And it fragments your event history—each month is a separate listing.

Problem B: Pricing tiers and memberships don't work

Say you want to offer:

• Free tier: Community members get free access

• Paid tier: Non-members pay $20

• VIP tier: Annual members get early access + perks

Eventbrite supports promo codes, but:

• You have to manually create and distribute codes

• There's no automatic "if you attended last time, you're a member" logic

• Tracking who's in which tier requires a separate spreadsheet

Problem C: No built-in community layer

People who come to your monthly meetup aren't just attendees—they're a community. But the tools treat them as one-off transactions.

You can't easily:

• Send "members-only" emails to recurring attendees

• Offer escalating benefits (attend 3 times → get a discount)

• Track engagement over time (who's a regular vs a one-timer?)

Problem D: Annual passes and subscriptions are a hack

Want to sell an "Annual Pass" for 12 monthly events? Your options:

• Create a separate Eventbrite listing for the pass, then manually track who's bought it

• Use a different tool (Patreon, Memberful) and manually sync membership status

• Give up and just charge per event

None of this is native or elegant.

Real example:

A yoga instructor runs a weekly class. She wants to offer:

• Drop-in: $15/class

• Monthly pass: $50 (unlimited classes)

• Quarterly pass: $120 (best value)

With Eventbrite:

• She creates a separate event listing for every class

• She creates separate "products" for monthly and quarterly passes

• She manually tracks who has a pass and lets them in for free

• She loses time every week reconciling who paid what

With Sendd:

• One link: sendd.store/yogawithjess

• Products: Drop-in ticket, Monthly membership, Quarterly membership

• Members buy a subscription, get automatic access to all events

• Check-in via QR code (scan → verify → let in)

• No manual reconciliation

The difference: Eventbrite is built for events. Sendd is built for event businesses.

Why This Happens: The Platform Economics

Before we talk solutions, let's understand why ticketing platforms work this way.

Eventbrite's business model:

Eventbrite makes money from transaction fees. Their incentive is to:

• Maximize the number of events on their platform

• Maximize ticket sales per event

• Charge fees on every transaction

They don't make money if you:

• Build a direct relationship with your attendees

• Move ticket sales off-platform

• Run free events (no transaction = no fee)

So Eventbrite optimizes for:

• Volume (more events = more fees)

• Convenience (easy event creation attracts organizers)

• Data control (if you owned your attendees, you'd leave)

What Eventbrite doesn't optimize for:

• Your long-term community building

• Reducing your fees

• Making it easy to migrate away

The lock-in effect:

Once you've run a few events on Eventbrite, you're stuck. Your attendee data is there. Your event history is there. Starting fresh somewhere else feels like starting over.

This is by design. Platforms want you dependent.

The broader trend:

This pattern isn't unique to Eventbrite. It's how most SaaS ticketing platforms work:

• Universe (owned by Live Nation/Ticketmaster): Similar fees, similar lock-in

• Humanitix: Lower fees, but still owns the data and relationship

• Ticket Tailor: Subscription model ($60/month+), which penalizes small organizers

The market has optimized for platform profit, not organizer success.

What event organizers actually need:

A tool that:

• Charges only for success (no monthly fees, minimal transaction fees)

• Lets you own your attendee data

• Works for one-off events and recurring series

• Supports in-person check-in seamlessly

• Builds community, not just processes transactions

That's what link-first ticketing is designed to do.

The Sendd Model: Link-First Ticketing

What if your entire event business lived at one link—and every ticket buyer became part of your owned audience?

The mental model shift:

Right now, you think about events in listings:

• "I have an Eventbrite page for this workshop"

• "I have a separate listing for next month's meetup"

• "I have a Google Form for RSVPs to the free event"

These are fragmented. Each event is a separate entity.

Link-first ticketing flips that.

Your event business is one link: sendd.store/yourevents

That link:

• Lists all your upcoming events (and past events)

• Handles ticket sales for paid events

• Handles RSVPs for free events

• Captures attendee emails automatically (for every event)

• Works for online promotion and in-person sales (QR code at the door)

• Supports memberships and recurring passes

You don't create separate listings for each event. You just add events to your Sendd store, and they're instantly available.

How It Actually Works

Step 1: Setup (2 minutes)

1. Go to sendd.store

2. Sign up and claim your link: sendd.store/yourevents (or your organization name)

3. Connect Stripe for payments

4. Done. Your event business is live.

Step 2: Create Your First Event (5 minutes)

1. In your dashboard, click "Add Event"

2. Fill in details:

   • Event name: "Startup Weekend Wellington - March 2026"

   • Date/time: March 15-17, 2026

   • Location: The Atom, Wellington

   • Description: 2-3 paragraphs about what attendees will experience

   • Ticket types:

     • Early Bird: $95 (50 available, ends March 1)

     • General Admission: $120 (50 available)

     • Student: $75 (20 available)

   • Total capacity: 120 tickets

3. Upload event image

4. Publish

Your event is now live at sendd.store/startupwellington

Step 3: Promote Your Event

Online:

• Share the link: "Tickets live! sendd.store/startupwellington"

• Instagram bio: "Upcoming events 🎟️ sendd.store/startupwellington"

• Email your list: Direct link to the event page

• Embed on your website (iFrame or simple link)

In-person:

• Generate a QR code for the event (one click)

• Print on flyers, posters, table tents

• People scan → see event details → buy ticket on their phone

Step 4: Manage Ticket Sales

As tickets sell:

• You get real-time notifications

• Revenue hits your Stripe account on their payout schedule

• Attendee emails are automatically captured

• You can see who bought what tier (Early Bird, General, Student)

Step 5: Event Day Check-In

Option A: QR Code Check-In (Recommended)

1. Generate check-in QR codes (Sendd creates unique codes for each ticket)

2. Attendees show their QR code (from email or Apple Wallet)

3. You scan with your phone camera → "Verified: Jane Doe, General Admission"

4. Let them in

5. Status auto-updates to "Checked In"

Option B: Manual Check-In

1. Open Sendd dashboard on phone/tablet

2. See full attendee list

3. Tap name → mark as "Checked In"

No WiFi issues. No app crashes. Simple.

Step 6: Post-Event Follow-Up

All attendees are already in your system. You can:

• Email everyone: "Thanks for coming! Here's the recap..."

• Segment by ticket type: "Student attendees—check out our scholarship program"

• Promote next event: "Early access to next workshop for past attendees"

No manual CSV export. No importing to Mailchimp. No data loss.

What Makes This Different

1. You own your attendees from day one

Every ticket purchase = email automatically captured and owned by you.

No export. No import. No platform middleman.

2. One link for all your events

• Past events (with photos and recaps)

• Current events (buy tickets now)

• Future events (coming soon)

Your link becomes your event hub.

3. Memberships and recurring passes built-in

Want to offer a monthly pass? Create a subscription product.

• Attendees buy once

• Auto-renews monthly

• They get access to all events that month

• You see who's a member vs a drop-in

4. Minimal fees, no subscription

• Sendd fee: 1% of ticket price

• Stripe processing: ~2.9% + $0.30

• Total: ~3.9% + $0.30

For a $45 ticket:

• Sendd + Stripe: ~$2.06 (4.6%)

• You keep: ~$42.94

Compare to Eventbrite: $4.77 in fees (10.6%)

You save ~$2.70 per ticket, or ~$135 on a 50-person event.

5. QR code check-in

No hardware. No app dependency. Just:

• Attendee shows QR code (email or Apple Wallet)

• You scan with phone camera

• Verified instantly

Works offline (codes are validated locally). Works fast (no server lag). Works reliably (no app to break).

6. Scalable from 10 to 1,000 attendees

Whether you're running a 15-person workshop or a 500-person conference, the workflow is identical. No feature upgrades, no tier changes.

Real Workflow: A Day in the Life

Meet Alex: runs monthly founder meetups and quarterly workshops in Wellington

Before Sendd:

Two weeks before the event:

• Log into Eventbrite

• Create new event listing for "March Founder Meetup"

• Copy-paste description from last month

• Upload image (again)

• Set ticket price: $10 (to cover venue)

• Publish

• Share link on Instagram: "March meetup tickets live on Eventbrite!"

One week before:

• Check sales: 18 sold out of 40 spots

• Manually export attendee list

• Cross-check against last month's list to see who's returning

• Send reminder email via Mailchimp: "Don't forget our meetup next week!"

Day of event:

• Arrive at venue, set up

• Open Eventbrite app for check-in

• WiFi is spotty → app struggles to load attendee list

• Print PDF backup list (just in case)

• As people arrive:

  • Search their name in Eventbrite app

  • Mark as "Checked In"

  • Takes 20-30 seconds per person (WiFi lag)

• Two people show up without tickets

  • They Venmo $10 each

  • Alex manually adds them to a "walk-ins" note for later

• Event runs smoothly (once everyone is inside)

After event:

• Export attendee list from Eventbrite (CSV)

• Manually add the two walk-ins

• Import into Mailchimp

• De-dupe

• Send thank-you email

• Total admin time: 1.5 hours

Costs:

• Eventbrite fees (20 tickets sold × ~$2.45/ticket): ~$49

• Time spent on logistics: 3 hours (creation, check-in, export)

• Attendees Alex can re-engage directly: 0 (have to export/import every time)

After Sendd:

Two weeks before the event:

• Log into Sendd

• Click "Add Event"

• Fill in: "March Founder Meetup - March 15, 2026"

• Ticket: $10, 40 available

• Publish (takes 3 minutes)

• Share link on Instagram: "March meetup tickets 🎟️ sendd.store/foundermeetups"

One week before:

• Open Sendd dashboard

• Check sales: 22 sold

• See that 8 are returning attendees (flagged automatically)

• Send reminder email directly from Sendd: "See you next week!"

Day of event:

• Generate QR code for check-in (one click)

• As people arrive:

  • "Show me your ticket QR code"

  • Scan with phone camera

  • "Verified: Sarah Jones, General Admission"

  • Let them in

  • Takes 5 seconds per person

• Two people show up without tickets

  • "Scan this QR to grab a ticket real quick"

  • They scan, buy ticket on their phone ($10), walk in

  • No Venmo, no manual tracking—everything auto-recorded

After event:

• Open Sendd dashboard

• All 24 attendees (22 pre-sold + 2 walk-ins) are in the system

• Send thank-you email: "Thanks for coming! Next meetup: April 12"

• Promote workshop: "Exclusive offer for meetup attendees—$10 off our workshop"

• Total admin time: 15 minutes

Costs:

• Sendd fees (24 tickets × 1%): $2.40

• Stripe fees (24 × ~$0.59): ~$14

• Total fees: ~$16.40

• Time spent on logistics: 30 minutes (creation, check-in, follow-up)

• Attendees Alex can re-engage directly: All of them (owned from day one)

The difference:

• $42.60 saved per event ($511/year across 12 meetups)

• 2.5 hours saved per event (30 hours/year)

• 288 emails owned directly (24 × 12 months) vs scattered across Eventbrite exports

The Economics Comparison

Let's compare costs for a typical workshop: 50 tickets at $45/each = $2,250 gross revenue.

Option 1: Eventbrite

Fee sources: Eventbrite Official Pricing | Fee Calculator

But also:

• Manual attendee export/import: ~2 hours

• Check-in friction (app issues, WiFi dependency)

• No direct attendee ownership (must export CSV)

Option 2: Humanitix (Standard Rate)

Fee source: Humanitix Official Pricing

But also:

• Manual attendee export/import

• Still don't own attendee data directly

• Similar check-in friction

Option 3: Sendd

And you get:

• Attendees automatically added to your owned list

• QR code check-in (no app, no WiFi dependency)

• One link for all events

• Membership/subscription support

• Time saved: ~3 hours per event

Annual Comparison (Running 6 workshops/year)

Sendd saves you:

• $813/year vs Eventbrite

• $447/year vs Humanitix

• Plus 18+ hours/year in admin time (3 hours × 6 events)

What that means:

$813/year is:

• Enough to upgrade your venue for the next event

• A better speaker or facilitator

• Marketing budget for paid promotion

• Actually paying yourself for organizing

18 hours/year is:

• 2+ full workdays you get back

• Time to plan better events

• Space to think strategically instead of operationally

The Objections & Answers

"But doesn't Eventbrite give me access to their audience?"

Sort of—but not really.

The Eventbrite discovery myth:

Eventbrite does have a public event directory where people can browse. But:

• Your event competes with thousands of others

• Most attendees come from your promotion (Instagram, email, word of mouth)

• Eventbrite's search algorithm favors popular, established events (not new ones)

• The "discovery" effect is minimal for most small organizers

What the data shows:

We've talked to dozens of event organizers. Across the board: 80-90% of ticket sales come from direct promotion—social media posts, email blasts, personal invites.

The Eventbrite "audience" isn't driving sales. Your network is.

With Sendd:

You bring your own audience (which you were already doing). They buy directly from your link. You keep more of the revenue and own the relationship.

If Eventbrite's discovery was actually working for you, you'd see significant "organic" sales. Most organizers don't.

"What about payment security and compliance?"

Yes. Sendd uses Stripe.

Stripe is the gold standard for online payments:

• PCI Level 1 certified (highest security)

• Trusted by millions of businesses worldwide (Shopify, Lyft, Amazon, etc.)

• Battle-tested with billions in transactions annually

(Stripe Pricing & Security)

Sendd doesn't store card details. Stripe handles all payment data securely.

For QR code ticket sales:

When someone scans your event QR and buys a ticket, they're using Stripe checkout—same security as online. Apple Pay, Google Pay, or card. All encrypted.

"What if I need refunds or customer support?"

Refunds are straightforward:

1. Go to your Sendd dashboard

2. Find the ticket purchase

3. Click "Refund"

4. Stripe processes the refund (usually instant)

You're in control. No waiting for platform support to approve.

Customer support:

If attendees have questions (can't find ticket, need to change details), you handle it directly:

• Access their ticket in your dashboard

• Resend confirmation email

• Update details

• Issue replacement ticket

You're not dependent on Eventbrite's support team. You are the support team (which is better—you actually know your event).

"Can I handle large events (500+ people)?"

Yes.

Sendd scales from 10 to 10,000 attendees. The workflow is identical.

For large events:

• QR code check-in is faster than manual apps (5-10 seconds per person vs 20-30 seconds)

• No WiFi bottlenecks (codes validate locally)

• No server lag during high-traffic moments

• Real-time dashboard shows check-in status

If you're running a 500-person conference and need advanced features (multi-day passes, sponsor tiers, exhibitor management), Sendd can support that—or we can work with you to build what you need.

"What about recurring memberships and annual passes?"

This is where Sendd shines.

Example use case: Monthly Yoga Class

You want to offer:

• Drop-in: $15/class

• Monthly unlimited: $50/month (auto-renews)

• Annual pass: $480/year (save $120)

With Sendd:

1. Create three products in your store:

   • "Drop-In Ticket" - $15 (one-time purchase)

   • "Monthly Membership" - $50 (recurring subscription)

   • "Annual Pass" - $480 (one-time purchase, valid for 12 months)

2. Members buy the subscription/pass once

3. Every class, they show their QR code → you scan → verify membership status → let in

4. No manual tracking. Sendd knows who's a member and who's a drop-in.

This is native functionality. You're not hacking together promo codes or external membership tools.

"What if Sendd shuts down or changes terms?"

Valid question. Here's the difference:

1. You own your attendee data.

Every attendee email is yours. Export the full list any time (CSV). If Sendd disappeared tomorrow, you'd still have your audience.

2. No lock-in.

Your event history, ticket sales, and attendee data aren't trapped. You can export and migrate if needed.

3. Aligned incentives.

Sendd makes money when you sell tickets (1% fee). If you succeed, we succeed. We're not extracting fees whether you sell or not.

4. We're building for the long term.

Sendd is venture-backed and growing. We shipped 65+ product releases in 2025. We're onboarding marketplaces and expanding globally. Our trajectory is growth, not abandon.

But ultimately: the question isn't "Is this platform perfect?"—it's "Does this platform align with my success better than Eventbrite?"

For event organizers, the answer is yes.

Getting Started: Your First Hour

Ready to try? Here's what your first 60 minutes with Sendd looks like.

Minutes 0-10: Create Your Event Hub

1. Go to sendd.store

2. Sign up (email + password)

3. Claim your link: sendd.store/yourevents (or your organization name)

4. Connect Stripe for payments

5. Done. Your event business is live.

Minutes 10-30: Create Your First Event

1. Click "Add Product" → Select "Event Ticket"

2. Fill in event details:

   • Name: "April Founders Meetup"

   • Date/Time: April 15, 2026, 6:00 PM

   • Location: The Atom, Wellington

   • Description: What attendees will experience (2-3 paragraphs)

   • Ticket tiers:

     • Early Bird: $35 (20 available, ends April 1)

     • General: $45 (30 available)

3. Upload event image (cover photo or event graphic)

4. Set capacity: 50 total tickets

5. Click "Publish"

Your event is now live at sendd.store/yourevents

Time: ~15 minutes

Minutes 30-45: Promote Your Event

Online:

1. Copy your event link

2. Update Instagram bio: "Upcoming events 🎟️ sendd.store/yourevents"

3. Post on Instagram: "April meetup tickets are live! Grab yours at sendd.store/yourevents"

4. Email your list: "Join us April 15—tickets here"

In-person:

1. Generate QR code for the event (in dashboard, one click)

2. Download QR image

3. Print on flyers, social media graphics, or table tents

Time: ~10 minutes

Minutes 45-60: Set Up Check-In

1. In your dashboard, click "Check-In Tools"

2. Generate check-in QR codes (one per ticket, or a master code)

3. Test it:

   • Buy a test ticket yourself

   • Scan the check-in QR with your phone

   • See it verify instantly

4. Refund your test ticket

Time: ~10 minutes

You're Done. You're Selling Tickets.

Your event is live. Your link is shareable. Your check-in is ready.

What to do this week:

• Share your event link on social media

• Email your existing list

• Print QR code flyers if you're promoting in-person

• Watch ticket sales come in via your dashboard

What organizers do in their first event:

"I was nervous to switch from Eventbrite, but within an hour I had my first event live. Sold 12 tickets the first day just from posting the link on Instagram. Check-in was seamless—way faster than Eventbrite's app."

"The best part? Everyone who bought a ticket is now on my email list. I don't have to manually export anything. When I announce the next event, I can just email them directly."

The Bigger Picture: Why This Matters

This isn't just about saving $15/event on fees.

It's about building an event business that compounds.

With Eventbrite:

• Every event is a separate transaction

• You start from scratch each time (no owned audience)

• Revenue = ticket sales minus heavy fees

• Growth = more marketing spend to reach new people

With Sendd:

• Every event builds your owned audience

• Each attendee can be re-engaged for future events

• Revenue = ticket sales minus minimal fees

• Growth = compounding relationships (attendees become advocates, members, repeat customers)

The Shift Happening Right Now

Platforms like Eventbrite were built in an era when infrastructure was expensive and event organizers had no alternative.

That era is over.

You don't need a massive platform to sell tickets anymore. You need:

• A link

• A payment processor

• A way to manage attendees

That's Sendd. It's the ticketing layer for how community builders actually work in 2026.

You Didn't Start Organizing Events to Pay Platform Fees

You started because you care about bringing people together. About creating experiences. About building community.

The ticketing part should support that—not extract from it.

Sendd gets out of your way.

One link. Minimal fees. Owned audience. Simple check-in. Just you, your event, and the people who show up.

Takeaway

If you're an event organizer running workshops, meetups, classes, or conferences, the traditional ticketing platforms are solving the wrong problem.

You don't need a massive marketplace with millions of events competing for attention. You need a simple link that works for your community.

You don't need to pay 8-12% in fees to platforms that don't care about your long-term success. You need to keep more of what you earn.

You don't need to export CSVs and manually import emails. You need to own your attendees from day one.

Sendd is built for how you actually organize events:
Online and in-person. One link. Minimal fees. Owned audience. Recurring events. Memberships. Community.

Try it free. You'll have your first event live in 20 minutes.

→ Start selling tickets at sendd.store

Your community deserves better tools. Let's build this together.